All about beauty salon
What’s new in cold plasma and cryotherapy: summer 2025 innovations
Cryotherapy and cold plasma are the top beauty trends of summer 2025. Explore their unique benefits, safety protocols, and how salons can effectively integrate them into seasonal skincare menus
RF lifting in your office: how to make your client fall in love with the result
Rf lifting is an advanced non-invasive technology that rejuvenates and tightens the skin, delivering visible results with minimal discomfort or downtime. Learn how to present this procedure to clients and build a loyal clientele in your salon
Clients’ fears before instrumental procedures: how to overcome them
This article explores the most common fears clients experience before device-based cosmetic procedures and offers professional advice for estheticians on how to address these concerns, communicate openly, and provide effective post-procedure support
How to boost demand for summer treatments: marketing ideas for aesthetic centers
This article explores the best marketing practices and digital strategies for increasing demand for summer treatments at aesthetic centers. You’ll find expert tips on promotions, equipment, quality service, and education for growing your business and reputation during the summer season
Trends in cosmetology for 2025: what professionals need to know
Discover how 2025 trends like multifunctional devices, eco-friendly practices, and client-centered approaches are shaping the future of cosmetology. Learn how to stay competitive and innovative in the evolving beauty industry
How to choose equipment for a beauty salon: a beginner's guide
A practical guide to selecting the best equipment for beauty salons to enhance service quality, client satisfaction, and the long-term success of your business
Secrets to Successfully Preparing Clients for Hardware Procedures
A comprehensive guide to preparing clients for hardware treatments, covering consultation, skincare, diet, and psychological support to enhance results and ensure client satisfaction
Fall checklist of procedures for your beauty salon
Fall is the perfect time for deep skin rejuvenation and protection treatments. Explore essential procedures like laser rejuvenation, mesotherapy, and radio frequency lifting to help clients achieve flawless skin this season
LED light therapy and high-frequency technologies: A must-have for your beauty salon
LED light therapy and high-frequency technologies offer modern and effective skin care. Discover how these technologies can boost service quality in your beauty salon and attract new clients
Skin care machines for beauty salons: 5 rules for choosing
Learn the 5 essential rules for choosing the best skin care machines for your beauty salon. Understand the benefits and principles of multifunctional devices to enhance your services and optimize client satisfaction
