Skin care machines for beauty salons: 5 rules for choosing
CONTENT:
- Why do you need a skin care machine
- Principles of creating a skin care machine
- How is a skin care machine better than several cosmetic devices
- How is a skin care machine worse than several cosmetic devices
- How to choose a quality skin care machine
- Who is best suited for a skin care machine
Modern cosmetology equipment can be broadly divided into two main categories:
- Monofunctional devices – single-function devices;
- Multifunctional devices – devices with a large number of functions.
Multifunctional devices are commonly referred to as skin care machines, derived from the English term "combine," which indicates their ability to perform several different functions simultaneously.
Why do you need a skin care machine?
On one hand, a skin care machine is a real find for a practicing specialist. Everything necessary for work is included in one device, which means you can significantly save money, time, and space in the office. On the other hand, a skin care machine can be seen as a "mechanical monster with many tentacles" where everything is interconnected. If one "tentacle" (option/function) breaks down, the "monster" becomes useless. Is this true? Is the creation of a skin care machine just a marketing ploy by equipment manufacturers? After all, many of us have encountered situations where part of the advertised functions of home gadgets turn out to be just for show, useless, or worse, short-lived and quickly break down, leaving us with the routine choice of accepting or discarding. We will answer these and many other questions from practicing cosmetologists and beauty salon owners.
A multifunctional skin care machine is designed to solve five tasks:
- Cover the maximum number of clients and their problems;
- Organize a full-cycle production process;
- Conduct the most effective procedures;
- Simplify the cosmetologist's work as much as possible;
- Optimize expenses for organizing client services.
To achieve these goals, a skin care machine is equipped with numerous technical innovations that allow combining 2-6 or more useful and necessary options. Their selection is not accidental!
Principles of creating a skin care machine
Typically, manufacturers are guided by one or more principles when choosing functions for the equipment, such as:
- Feasibility of combining related methods – cavitation and RF-lifting, hydro-peeling and vacuum massage, ultrasonic scrubber and ultrasonic therapy, etc.;
- Feasibility of combining methods for treating specific areas – for body procedures only or face procedures only;
- Feasibility of combining methods that allow implementing a rejuvenation or correction program from "A to Z" – in one machine, there are cleaning, polishing, stimulation, treatment, etc.
When creating a skin care machine, the equipment manufacturer is guided not only by a scientific approach but also carefully studies the market demands for cosmetic services, considering the opinions of cosmetologists, beauty salon owners, and their clients. Based on the obtained data, a potentially interesting multifunctional platform is created, which will be useful for all participants in the service market.
How is a skin care machine better than several cosmetic devices?
Partially, we have already answered this question – see the five tasks that a multifunctional device is designed to solve. In addition, it should be noted that a skin care machine:
- Takes up minimal space compared to an arsenal of cosmetic devices;
- Can be upgraded – as services expand or budgets increase, new modules (options) compatible with the base model can be purchased;
- Is economically advantageous.
Regarding the last point, the purchase of a skin care machine is economically justified in many areas of work and business management. For example, a more affordable base model cost, less time for cosmetologist training, minimal maintenance costs, etc.
How is a skin care machine worse than several cosmetic devices?
Despite its numerous advantages, a skin care machine has one drawback – in a high-traffic beauty salon, it can create inconvenience during procedures. After all, only one cosmetologist can work on it at a time and only one client can be serviced, while other specialists and clients cannot use the machine simultaneously. Therefore, before buying a skin care machine, it is important to ensure the availability of additional equipment or services.
Is it true that if one function breaks down, the entire machine becomes inoperative?
No, it is not true! If one option breaks down, it means that the cosmetologist will not be able to use only that particular option – that is, one nozzle. All other functions usually continue to work properly. However, this is only the case if we are dealing with a quality skin care machine whose manufacturer has anticipated possible force majeure situations.
How to choose a quality skin care machine?
First of all, pay attention to the availability of documentation for the cosmetic equipment – certificates of conformity, sanitary-epidemiological conclusions, etc. Only they can confirm the originality, quality, and safety of the machine.
Next, study the "power" of the cosmetic device. For example, if the device claims three functions: needle-free mesotherapy, vacuum diamond microdermabrasion, and ultrasonic therapy, it means that the equipment should generate (approximately) a current of 0.2-3.0 mA, vacuum pressure of 1-72 cm Hg, ultrasound frequency of 27-28 kHz, etc. These indicators will allow performing truly effective procedures, not just creating the illusion of action by gliding the nozzle over the skin.
Be sure to study the working life of the nozzles and the machine as a whole – that is, how many months or years the manufacturer promises trouble-free operation. At the same time, calculate the average payback period of the device – after all, it is important that during the warranty period, the machine not only fully pays for itself but also generates some income.
Find out all the nuances of operating the equipment – the machine may only be compatible with some super-expensive cosmetic product or require disposable consumables whose stock needs to be regularly replenished, etc. Potential expenses should be affordable for the beauty salon, so it doesn't turn out like in the old joke where a great car was bought, but there's no money for gas, and it gathers dust in the garage.
The possibility of testing the equipment in a trial mode, and even better, undergoing training on its principles of operation, is an important aspect that will help avoid annoying mistakes in client service and equipment operation.
Who is best suited for a skin care machine?
Just 3-4 years ago, salon business experts unanimously claimed that the first people who should buy a skin care machine are beginner cosmetologists – it is the most optimal option for a successful start and further professional growth. Today, they are not so categorical in evaluating the potential of multifunctional platforms. After all, technology does not stand still, and the technical characteristics of machines develop in line with modern salon business laws. Already today, multifunctional cosmetic devices demonstrate high profitability, provision of a large volume of services in a minimal area, maximum efficiency and safety of procedures, as well as the possibility of expanding the range of services while operating only one platform. All this is relevant not only for beginner cosmetologists but also for experienced specialists who strive to optimize their business and achieve success.
